“Traction” (2014) reveals the pivotal role of customer acquisition in the success of every start-up, emphasizing that a strong customer base is just as crucial as a quality product. Weinberg and Mares offer battle-tested techniques for attracting customers and guide you in selecting the most effective strategies for each stage of your company’s growth. With the right amount of traction, you’ll not only capture but also cultivate the audience your product truly merits.