Become a Master of Influence [Limitless MD, Episode 18]

Episode18

According to Robert Cialdini, there are six pillars of persuasion used by marketers, advertisers, influencers, and many others in an attempt to get you to purchase what they are selling, or utilize their services. But how do you know when you’re being manipulated by these strategies?

This week, I’m sharing the six pillars of persuasion; what these powerful strategies are, how they work, and how to use them in an ethical way to grow your business. Hear some examples of ways you might be being manipulated by people trying to get you to do or buy things and learn how to not be caught off guard by them. Get ready to develop the awareness you need to get more clients, grow your business, or achieve whatever you want in your life, by becoming a master of influence.

“A master of influence gets things done.”

– Vikram Raya

 

 

 

In This Episode:

 

0:00 Welcome back to another episode of the Limitless MD podcast

0:22 Discover how advertisers, marketers, influencers are getting you to do things

01:48 Hear the first pillar of persuasion, what it is and how it works in business

03:18 I share an example of reciprocation and how to break out of the cycle

03:51 Learn the second pillar of persuasion and the problem with it

05:53 Ever heard of the “Romeo and Juliet Effect?” Here’s how it makes you want to do things…

06:30 Consistency is key. Here’s why it’s so important…

08:31 This is the reason it’s so important to know the true price of the product you want to buy…

08:45 Wondering why testimonials are so prevalent? Here’s the reason…

10:13 Hear why being likable is a powerful strategy to grow your business

11:03 I’m sharing the final pillar of persuasion

12:05 A recap of these six strategies and another example of how to use them

12:27 Podcast outro

 

 

 

 

Resources mentioned: 

 

– Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini: https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1847941435/

Watch the Video Episode